If your business model sometimes qualifies as a reseller or ticket aggregator, don’t imply that you’re only a primary provider of tickets by using words like 'official” in your ads, or in reference to your site (for example, “official providers for EventName tickets” or 'official TicketReseller site'). Ad-level requirements: Requirements for ads, by business model.Īd-level requirements summary Use of the term “official”.Destination requirements to be eligible for Google Ads: Requirements to be met by business model.Definition of business models: You’ll need to identify the business model you belong to, in order to determine the requirements you need to meet to be eligible to run ads.

Some businesses may be required to comply with additional ad-level requirements. To be eligible for Google Ads, businesses may need to meet specific landing page requirements. Request confirmation of eligibility using this form. Prior request for eligibility confirmation is required irrespective of the advertising format and asset type. Google does not verify the details of offers on such sites or perform any legal analysis. Confirmation of eligibility covers certain objective criteria that must be met by landing pages or applications through which event tickets are sold, depending on their apparent business model.

However, they must first submit a request to Google to confirm eligibility. Businesses that sell event tickets are allowed to advertise through Google Ads, provided they meet certain eligibility conditions.

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